A buyer cannot hold the item, so the title and description are where they find it and the only place they can check it. A good one carries the words a buyer types and the facts a buyer asks for, in that order.
Vinted's algorithm page lists the words in a description among the parameters the feed uses, and publishes no weights for any of them. So this page makes one claim about search, that a word a buyer types has to be on the page, and builds everything else on what a buyer needs to know before they will pay.
The three examples below are invented listings, not real ones, chosen to show the same fault three times: a description that says what the seller feels and leaves out what the buyer asks.
Three before and after examples · invented, not real listings · no ranking claims beyond the one stated
A buyer searches for a thing, not a feeling. 'Beautiful coat' matches nobody's search and 'Barbour wax jacket, size 12, olive' matches several. The title is the one line every buyer reads.
Vinted's condition page tells a seller to photograph each flaw and to describe it. The description is where the photograph gets a name, and it is the line a buyer points to if there is a dispute later.
Sizes mean different things across brands and across eras. A measurement taken flat answers the question the label size cannot, and it saves a message.
Each pair is the same item described twice. The change is never prettier writing: it is more of what a buyer asks.
A rule of thumb that falls out of the pairs: if a sentence would have to be true of every listing in the category, such as lovely or great, it is carrying no information.
Each line is a question a buyer would otherwise send you. Answer it once, in the listing, and you have answered it for everyone.
| Include | The question it answers | Where it goes |
|---|---|---|
| Brand and item type | What exactly is this? | Title |
| Size and colour | Will it fit and match? | Title |
| Measurements | What is the real size? | Description |
| Condition, in words | How worn is it? | Description |
| Each flaw | What is wrong with it? | Description, plus its own photo |
| Material | What is it made of? | Description |
| Smoke or pet home | Will it smell? | Description |
None of this is a Vinted rule except the flaw advice. The rest is what buyers ask, which you can check by reading your own messages.
The brand, the item type, the size and the colour, in the words a buyer would type. It is the line every buyer reads and the one search matches first.
As long as it takes to answer what a buyer would otherwise message you: measurements, condition, each flaw and the material. Vinted publishes no length target, so this page gives none.
A word a buyer types has to be on the page for the listing to match it. Beyond that, Vinted lists the words in a description among its parameters and publishes no weights, so any claim about which words rank higher is unsupported.
Yes. Vinted's condition page says to photograph each flaw and describe it in the description.
Yes. Bulk edit has a find-and-replace for descriptions that leaves the price untouched, and the bulk edit page lists which fields can be changed.
It drafts one, and you edit and publish it. The generator page shows a real before and after, and the limit on drafts is on the pricing page.
Cavri drafts from your photos and finds and replaces across the wardrobe. Free up to 25 live listings, no card.