01 / Margin
What you made, not what it sold for
A sale at £18 is £14 of profit if you paid £4 and £2 if you paid £16. Vinted charges the seller no commission, so the sold price minus what you paid is the margin, before packaging.
What sells on Vinted
What sells best on Vinted? The honest answer is a method, not a brand list.
Every list that ranks for this question is written by a seller describing their own wardrobe or by a tool that sells to resellers. None of them shows a sample, and Vinted does not publish a standing ranking of what sells that this page could find, so the lists agree with each other more than they agree with any data.
What you can measure is your own. Three numbers per item, a margin, a days-to-sell and a sample size, say what sells for you, which is the only version of the question that pays you.
This page is the method and one worked comparison. It does not name a brand, because a brand that sells well for somebody else has told you nothing about what you can source.
A method rather than a list · three numbers per item · the median means nothing under 10 sales
StatisticsTax year: 2025
Wool field jacketPaid £8.00 · sold £34.00 · 12 Nov 2025
£26.00
Lambswool jumperPaid £3.00 · sold £18.00 · 3 Jan 2026
£15.00
Floral tea dressCost blank, so this counts as £0.00 paid
Needs a cost
6 April to 5 April · sold items onlyDownload CSV
02 / Speed
How long it sat
Two items with the same margin are not the same item if one sells in a week and the other in ten. Days from listed to sold is the cost of the stock sitting there, and Cavri's sell-through figures show it once there is a sample.
03 / Sample
Ten sales before a median means anything
Cavri prints no median days-to-sell under 10 sales, because a median of three is a coincidence. The sell-through page says how that figure can also mislead.
Two imaginary categories with the same margin
Both of these make £14 an item. They are not equal, and the difference is invisible until you look at the second number.
- Category A · paid £4, sold £18, £14 margin. Median 6 days to sell across ten sales.
- Category B · paid £6, sold £20, £14 margin. Median 70 days to sell across ten sales.
- Margin per day, A is about £2.33 a day and B is £0.20. The same profit per item, but A turns the same money round more than eleven times as often.
- What it changes, B's live slot is occupied for ten weeks for the same £14. On a plan that manages a fixed number of live listings, each slot is worth more to A.
The numbers are made up to show the shape. Yours come out of Cavri's sell-through figures once there are ten sales in a category, and they will rarely be this tidy.
Three questions to ask of any category before you buy more
Each question has a number that answers it and a minimum number of sales below which the answer is noise.
| Question | The number | Enough to trust |
|---|---|---|
| Does it pay? | Sold price minus what you paid, per item | One sale is a fact, but a typical margin needs several |
| Does it move? | Median days from listed to sold | 10 sales |
| Is it worth the effort? | Margin divided by days, and the time to photograph and list | 10 sales |
Margin divided by days is a rough way to compare two categories on one line. It is arithmetic, not a model, and it ignores how much time each item took to source.
Why a what-sells list tells you less than it seems to
A list of what sold well is made of survivors. It counts the item that sold and not the dozen that did not, and it is written by someone who could source that item at a cost you may not be able to match.
Sell-through hides the same trap from the other side: a relisted item resets its clock, which makes a stale wardrobe look fast. The sell-through page covers the five ways the number lies, and they apply to any list built from it.
What this page cannot do
- Name what to buy. Nobody outside Vinted has complete sales data, and this page has no private source of it.
- Tell you about seasons. Vinted publishes no calendar, and your own data needs a year behind it to show one. The default lookback is 365 days.
- Count your time. Margin and days leave out the hour it took to source, clean and photograph an item, which is often the real cost.
- Know about other marketplaces. Everything here is measured on Vinted sales only.
Questions about what sells on Vinted
What sells best on Vinted UK?
No complete public answer exists: Vinted publishes no standing ranking that this page could find, and the lists that rank are written by sellers and resale tools. The reliable answer is the one in your own sold export.
Do branded items sell faster?
Sometimes, for some sellers. A brand that sells quickly for somebody else says nothing about what you can source at a profit, so measure the items you actually list.
How many sales before the numbers mean anything?
Ten, for a median. Cavri shows no median days-to-sell under 10 sales for that reason, and one sale tells you a margin but not a typical one.
Does it matter what time of year I sell?
It probably does, and nothing published says by how much. A year of your own sales is the only way to see it, because a month of data cannot separate a season from a coincidence.
Should I sell things that are not clothes?
Test it the same way. The margin and days-to-sell numbers work for any item, and a category with a fast median and a decent margin earns its slots wherever it comes from.
Does Cavri tell me what to buy?
No. It has no market data. It shows you your own margin and days to sell, which is the evidence that matters for the next thing you source.
Sell-through rateAnd how it lies
Reselling toolThe margin worksheet
How to sell more on VintedThe four things you control
Pricing on VintedThe bands, in pounds
Find out what sells for you.
Cavri keeps what each item cost against what it fetched, and shows how long things take to sell. Free up to 25 live listings, no card.